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Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is. The basic elements of marketing, including the 4 ps of. Apprenez en mettre en place une strategie webmarketing grace a nos cours au. Its no longer about mobile, but a full brandbuilding exercise across multiple consumer touch points. If you continue browsing the site, you agree to the use of cookies on this website. Il existe plusieurs definitions du terme marketing. Comprendre les besoins et desirs des consommateurs nest pas chose aisee. Le marketing ne cree pas les besoins ceuxci preexistent, ils sont innes.